35,000 Arsenal season ticket holders will be relieved to hear that the club have confirmed a price freeze for next season.
Having had to swallow a 6.5% price increase last summer it was widely suggested that a further rise at the end of the current season could lead to widespread discontent and thousands of supporters giving up their tickets.
While Gold Level members will pay the same amount for their 26-game pass, 7,000 Club Level supporters will have to endure an average 2% price hike.
Given the likelihood of another season without silverware, and the very real prospect of Europa, rather than Champions League football next season, the decision by the board is certainly sensible.
Arseblog News understands that serious consideration had been given to an increase across the board, although it looks as though recent discontent has forced their hand somewhat.
A statement from Ivan Gazidis on the Arsenal website outlines the specifics of the decision:
“We understand the pressure fans are under in the current economic climate and hope this will go some way to helping them.
“Our season-ticket holders are the heart of our Club and we are recognising their loyalty by holding their ticket prices for next season.
“This is the fourth year out of six that we have held season-ticket prices flat against continuing pressure to keep pace with rising operational and player costs.”
The club have also confirmed that an enhanced version of the current Ticket Exchange will go live ahead of the next campaign in an attempt to make it easier for fans unable to go to matches to share their tickets.