Arseblog News can reveal that Arsenal will confirm what has been described to us as a ‘significant’ new commercial arrangement at the Emirates Stadium tomorrow lunchtime. In recent weeks Ivan Gazidis has spoken confidently about Arsenal’s next round of commercial deals putting the Gunners on a level playing field with their rivals, telling the BBC:
“Now we are at the stage where some of the commercial deals that were tied into the construction of the stadium, and enabled us to take that first big step, will be renegotiated.
“When that happens, we will take the second big step forward and that will be comparable in magnitude to moving to the stadium itself. At times it’s been a challenging project, but we will have catapulted ourselves into the elite clubs on the European scale and that, for us, has been what the last 10 years has been about.
“Very clearly, it will push the club forward and put us into the top five clubs in the world in revenue terms, which will be a fantastic position to be in.”
Speculation about Arsenal’s kit manufacturer has grown in recent months and the appointment of Simon Lilley, a former Adidas man, as the club’s new retail director that has heightened somewhat.
Arsenal also currently earn £5.5m a season from their shirt sponsorship with Emirates – a figure which was agreed in October 2004 and came as part of a package which included naming rights for the new stadium at Ashburton Grove until 2021.
Two years ago Emirates admitted that they were getting fantastic value for money from their investment and were eager to continue the partnership.
Speaking to FC Business Magazine in August 2010, executive vice chairman of Emirates Airlines, Sir Maurice Flanagan, said:
“The sponsorship deal will run until 2021 and will doubtless be renewed. We are very happy with it. For Emirates it is an extremely cost-effective way of maintaining worldwide exposure for brand Emirates.
“Our sponsorship deal with Arsenal is spread over a number of years. Annually it comes to around $8m, a fantastic bargain. We measure the ROI [return on investment] in terms of the worldwide value of the television exposure, using well-established criteria, incorporating all our markets.
“The starting point of our sponsorship of the Arsenal shirt and stadium is that Arsenal are among the top two or three clubs in the English Premier League and so their matches attract world-wide attention. The coverage which they receive is global, which of course accounts for the Gulf market where their matches are widely viewed.”
Emirates also sponsor the shirts of AC Milan and Paris Saint German and entered a partnership with Real Madrid last summer.
More on this tomorrow when all will be revealed.