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Arsenal slip to sixth in Deloitte Money League

Arsenal slip to sixth in Deloitte Money League

Arsenal have slipped down a place in Deloitte’s annual Football Money League report despite a 14 per cent increase in annual revenue.

The Gunners estimated revenue of €290.3 million (£234.9m) for the period 2011/12 means they now sit sixth in the table of Europe’s football financial juggernauts with Chelsea’s Champions League success last May the catalyst for their rise above the Gunners into fifth.

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Roman Abramovich’s side are understood to have made €322.6 m last year – opening a not insignificant €32.2 million gap on their North London rivals – Bayern Munich sit 4th (€368.4m), Manchester United 3rd (€395.9m), Barcelona 2nd (€483m) while Real Madrid (€512.6m) have become the first club in history to break the half billion Euro mark.

As has been the case in recent years Arsenal remain the only club for whom matchday revenue is the biggest source of income with £95.2 million (€117.7m) representing 32.7% of the overall figure.

As the club have made clear in recent months steps have been taken to improve Arsenal’s commercial operation with secondary partner deals with Bharti Airtel and Malta Guinness boosting revenue by 13% to £52.5 million (€64.9m).

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These figures will receive a further lift in the next two years thanks to the £150 million shirt and stadium sponsorship deal with Emirates, while a renewed kit deal with Nike (or alternative) should add an additionally significant sum to the pot.

Nevertheless, despite a step in the right direction, the Gunners still trail Manchester United in this department by £65 million – a figure which could widen further given the Red Devils new shirt deal with Chevrolet and recent proclivity for signing up sponsors for everything from tyres to noodles.

Aside from Liverpool (9th, €233m) television revenue from participation in the Champions League continues to be incredibly important for all clubs in Deloitte’s top ten, however, they predict that up to half of the top 20 sides could come from England in the coming years following the incredibly lucrative sale of Premier League broadcast rights to Sky and BT from 2013/14 onwards.

Whilst the Money League covers clubs’ revenue performance, the report also notes an increased focus within European football on clubs achieving more sustainable levels of expenditure relative to revenues; a state of affairs Deloitte encourage given UEFA’s financial fair play break-even requirement which will apply at the start of next season.

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50 comments

  1. The figures for the total club revenues are in Euros not pounds I think.

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    • Right you are. Figures all updated.

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      • We’ll also get at least another 30M next year from the new domestic tv rights deal plus how many ever millions from the global tv deal. So overall maybe an increase of 30-40m from tv, 25M from shirt/stadium and 20M from shirt, so a total increase of 75-85M pounds in the next year or two. not bad, but a ways off from the Spanish clubs and the fake money at Citeh

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  2. So this is the league where selling players gives you a better chance of finishing in the top four?

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  3. DoubleDoubleDouble

    Bayern Munich’s commercial revenue alone would be enough to see them in the top ten – that’s fucking impressive.

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    • it is, but they get the majority of German commericial revenue. no competition as of yet for those dollars…kinda like Barca/Madrid rolled into one.

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  4. GiveMeWhatWengersSmoking

    So not all bad news. Now spend some of the f**king revenue for f**ksakes or is this the only league table the board are concerned with?

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  5. Hidden due to low comment rating. Click here to see.

    Poorly-rated Thumb up 1 Thumb down 68

    • No. No he wouldn’t. It would be like having another Denilson. He slows everything down, plus he’s spent just a bit too much time in the presence of John Terry.

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      • Particularly agree with the 2nd one. The only person I would have from Chelsea’s squad is Mata. The general rule I have for Chelsea is assume cunts unless proven otherwise.

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  6. couldnt care less.. premier league table > money league table

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  7. The new sponsership deals should see us sit in 5th place again easily, it’s good to see us so high up within the elite clubs of the world. And so ultimately i would love our quality of football resemble that also. The next few years look promising.

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  8. Gotta spend money to make money yo!

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  9. One good night of great attacking football then straight back to the money bollocks. We are the sixth biggest club financially Whop Whop. We thrashed The Hammers. Thats what makes it tick

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  10. It doesn’t surprise me the gunners have slipped in the world rankings. Nothing is permanent in the world.You look at Liverpool all dominant in the 70s and 80s. The y didn’t make the list at all.This shd serve as a warning to Wenger.
    More years of underachievement will result in the Liverpool syndrome.Just imagine if the gunners had won the epl . They would have zoomed up the table.
    Hopefully the coming years will see the gunners challenging for honours. If not,Arsenal will slip to tenth or even out of the list.

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    • Liverpool sitting 3 places behind us… Look again.

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    • Uhm, Liverpool are 9th in the list.

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    • Liverpool didn’t make what list? Their broadcasting revenue isn’t brilliant because they’ve been out of the top four but commercially they’re doing just fine still – anyway better than us.

      Liverpool should serve as a warning to Wenger? I reckon he knows already what losing fourth spot will cost us, and how difficult it may be to claw it back again from whatever club gets its hands on that income, especially as for us there’ll be no helpful injection of cash from the owner to give the next manager a chance to rebuild.

      Didn’t see West Ham but it sounds like for 12 minutes we were almost our old selves. Very happy for the players and hope it boosts their belief. Worried, however, that the only belief it will be boosting is Wenger’s – not what we want at this moment in time. Still a few days left of the window. Use it or it’s curtains for our CL spot, I fear.

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      • We don’t need to finish in the top four. The club have plenty of money in reserve to compensate for Champions’ League qualification failure.

        I’m so glad that I support a team that is forward thinking.

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  11. Speaks volume of Arsenals global reputation. We haven’t won silverware + money that comes along with it for 7 years now but we still make 6th position. Still able to attract investors, Now time to give back to the fans and investors their moneys worth and gets us some signings and eventually silverware perhaps? Yeah that.

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  12. We haven´t slipped, we were 6th last year as well.. ;-)

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  13. Once next seasons ticket price increases we will surely be top :o )

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  14. Why would you bring up Jon obi Mikel…….if you havent seen him play there for the last 2years, you should turn yourself about and fuck off……theres being silly, but thats a bit stupid. In every way you look at it.

    (breathes, ahhh).

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  15. Off subject, but how stupid is gunnersaurus rex?? Cunt

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  16. One David Villa for £12 million = 15 goals = F.A glory + top four.

    Equates to £25 champions league money + F.A cup Prize money.

    Spend some, gain some.

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    • One ageing player with high wages and no resale value = No guarantees other than aforementioned high wages.

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      • Resale value? Who gives a shit about resale value? I bet rvps resale value would be peanuts but look what the lads doing for them here and now. Besides I would take 3 good years of villa over resale value. Perhpas when his contract is up, he’ll be say bwle 34 and some MLS or qatar team will pop up for him Who knows.

        He’s class mate, I want claas at arse.

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    • Most managers buy a player from overseas knowing that they’ll be better in the second year as few continental players can play consistantly well in their 1st season in the premier league (obvioulsy there are exceptions!). The game here is much more physical and consistantly higher tempo. No doubt Villa is world class but can a 31 year old be fit enough. And next year can a 32 year old be injury free enough to make it worthwhile. I don’t know the answer but for the fee and salary necessary that would be a real gamble.
      I think there are better gambles on other players.

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  17. Revenue is all well and good but it is surely the gross profit that we are really interested in?

    How much money each club has to spend on wages and transfers…

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  18. Arsene's Broken Zipper

    Quite shocking to see how low our commercial revenue figures are compared to the rest of the top ten. Inter at 12th are the highest placed team with a lower commercial figure. Obviously the stadium preoccupied time and resources, and the new sponsorship deals are around the corner. But it does look like we are playing catch up.

    Also feel that Stan the man could be doing more in this respect. I mean, if Liverpool’s owners can set up 94m euros (wtf?) in commercial revenue, surely we could be making a lot more.

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  19. So basically 4th place is a trophy made of money….now I see..

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  20. So Chelsea leapfrog us in the revenue table.

    It’s amazing what happens when you win something isn’t it ?

    Arsenal board take note!!

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  21. I bet the Swansea ball boy wishes it had been Torres who took a swipe at him……. he would have missed.. …

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  22. This is fairly facile analysis from Deloitte, a company’s valuation and prospects are determined by various financial metrics not just revenue.

    You cannot make a definitive list indicating a clubs worth based on one metric (revenue). The list should be based on numerous factors, undertake analysis and then submit a valuation.

    I find it interesting to look over the revenue breakdown but do not get anything else out of it. After all, a club can record huge revenue figures but still be loss making or have very low margins, e.g. Man City

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  23. Too Drunk To Be Offside

    So I am to understand that we are the sixth highest revenue earning team in the world and we have no money to spend.

    I applaud the board for that.

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    • There are loads of teams below us with ‘little to no’ money to spend plus they don’t have an excellent new staduim.
      Although they also don’t have the big debt of a new stadium.

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  24. ManShitty in 7th is a joke…. Only reason they are there coz the Sheik had his uncle sponsor them through Etihad…
    Our commercial side… Isn’t that Kroenke Inc’s job? Wtf are the Yanks in charge doing? How long before Wengers face is put on this piñata to bash him?

    The Kroenke family are the heirs to Walmart…. They employ almost 50% of the US working population. It worries me that they spend millions every election cycle to keep minimum wage low… This is modern day slavery! This attitude has been reflected in the fortunes of The Broncos, Avalanche, Nuggets and sadly Arsenal…
    While Kroenke Inc are in charge, I fear there is gonna be a major shortage of caviar…. it’s burger & chips for us, and it tastes like shite…..

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    • DoubleDoubleDouble

      The reason our commercial revenues are low – compared to Chelsea and Liverpool – is due to the long term deals taken out to fund the stadium.

      The shirt sponsorship alone (additional €30m per season) will put the commercial revenue level with Liverpool; add in the kit deal (due for renegotiation in 2014) and we pull ahead of them by a significant margin.

      I don’t think the commercial department have really shown their worth, compared to their Man Utd counterparts, but the current figures are a bit misleading.

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      • Totally agree with you if I’m using my head… However I still harbor major reservations on the intent of Kroenke Inc. Broncos were NFL champions, Kroenke comes along and where are they now? Profitable but stuck in mediocrity…
        One thing I do know is that you get way better commercial deals if you have a competitive, winning squad.
        During the invincibles era, sunday footie down the park you would see all the little kids wearing Arsenal shirts… Bet most of them ended up as fans… These days, i take my nephew on sundays and all those shirts are Chelski / ManShitty…

        ‘Thank you for your interest in our affairs’…. This PHW statement to the AST unfortunately sums up their attitude.

        Just frustrated with going ons to be honest… Probably has a lot to do with our inaction this transfer window.

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      • PHW is an arrogant old fool. ‘thank you for having an interest in our affairs’ makes my blood boil. It is because of our interest in your affairs that you make the majority of your revenue from 60,000 bums in seats you senile fucking cunthammer. Sorry I really dislike this guy.

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  25. “As has been the case in recent years Arsenal remain the only club for whom matchday revenue is the biggest source of income with £95.2 million (€117.7m) representing 32.7% of the overall figure.”

    That can’t be right. There are three parts to the whole, and this part is less than 33.333% of it… how can it be the biggest part? The fonts in the image are tiny, but to me it looks like it should be 40.5% (= 117.7/290.3 x 100%).

    …and I see that it’s wrong in the text, but correct in the pie chart. Mmmm… pie.

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