Ahead of Arsenal’s summer tour of the Far East the club’s marketing team have strengthened commercial ties with the region by signing a sponsorship deal with Indonesia’s leading mobile phone operator, Telkomsel.
The Gunners are set to play the Indonesian national team in Jakarta on 14 July having not visited the country since 1983. As part of the partnership Telkomsel’s 125 million customers will be given exclusive access to purchase tickets for the match during a month-long advance sales period starting on April 7.
In a statement on Arsenal.com, the club’s head of global partnerships Vinai Venkatesham spoke about the reasons behind the move:
“We are delighted to have forged this partnership with Telkomsel and look forward to working with them moving forward.
“Asia continues to be a major focus for Arsenal, and Indonesia is a particularly important market for the Club with the huge following we have there.
“We have more Facebook fans in Indonesia than in any other country. By taking our first team to play a match in Indonesia, and working with one of the country’s biggest brands, we look forward to engaging with our passionate fans in the run up to, during and after this summer’s visit.”
Last summer, with the possibility of a friendly in Nigeria on the horizon, Arsenal signed a three-year partnership with African mobile network operator Airtel as well as with Nigerian malt drink ‘giants’ Malta Guinness.
As things stand Arsenal have 12 commercial sponsors in place – a steady improvement on what was in place when we moved to the Emirates.
Just as a comparison Manchester United lead the way with 33 sponsors and partners (no joke, they have a sponsor for everything from paint to noodles), Chelsea have 21, Liverpool have 19, City have 15 and Spurs have 10.
There’s still much room for improvement.