Arsenal formally announce £150m Puma tie-up

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Arsenal Puma

Arsenal have today formally announced that Puma will take over from Nike as the club’s kit supplier on 1 July 2014.

The deal, estimated to be worth £150m over 5 years, was announced this afternoon at Emirates Stadium. The home kit is a traditional red and white, and Puma have played it clever with a yellow and blue away kit for their first season.

A third kit will also be revealed, which is blue with green trim, which Puma see as Arsenal’s ‘cup kit’ and is earmarked for fixtures in Europe and in both domestic cup competitions.

Chief Executive Ivan Gazidis said, “We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with out own. This represents another important step forward in Arsenal’s progression on and off the pitch.

While there was the usual marketing bumph from Puma who said, “Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we’re proud to have signed this partnership with a truly global  football club.

“As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA’s credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact.”

Arsenal already have a number of Puma sponsored players, including Mikel Arteta, Santi Cazorla and Olivier Giroud.

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81 Comments on "Arsenal formally announce £150m Puma tie-up"

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Weng(unn)er
Guest

‘But the important thing is to focus on the game at Southampton tomorrow.’ – As Arsene would say 🙂

ArsenalHobbit
Guest

…also is this more or less than we were getting with Nike?

Doug
Guest

A lot more

Miranda
Guest

Of course it’s more. It would be astonishing if it wasn’t, since our Nike deal was low and tied up for a long time so as to provide a safe source of income during the worst years of the stadium debt. The question isn’t whether it’s more than our previous deals but how it compares with what our rivals are getting.

The Guardian says it’s worth 30m a year, and as such is better than Liverpool’s 25m. I can’t be bothered to research City, Chelsea and United’s current deals, but I don’t think they will be lower than ours.

DöubleDöubleDöuble
Guest
DöubleDöubleDöuble

It’s the biggest kit deal in the UK.

However, Man United are due to get a £75m per year deal from Nike, though Moyes is trying his hardest to scupper that deal.

goonerish
Guest

Welcome to purveyors of body tight jerseys.

Crispy
Guest

Just imagine Matt LeTissier, Gazza and The Lord of Chunkies; Mick Quinn in a Puma kit of today……… Or maybe not.

Gunner From Another Mother
Guest
Gunner From Another Mother

More like imagine the new kit hugging our HFB’s chiseled abs!

ryan
Guest

BVB kits aren’t skin tight. Here’s to hoping for the same kind of fit.

dmcle
Guest

Draxler away kit already ordered.

I kid.

AFC
Guest

@Herr Blogs,

With the Puma deal official and Draxler on the brink, it’s about time you’re starting to write your blog in German. Otherwise, nobody’ll öndertänd?!

Fur unsere deutschsprachige Freunden. 😉

Can't Think Of A Clever Name
Guest
Can't Think Of A Clever Name

Can someone please post pics of the new kits? Thanks.

Heroldgoon
Guest

Here you go lad,comment image

Lasagna
Guest

I wonder if this puma will go straight into the starting lineup.

Salty
Guest

The only January signing,so far……..

AN Other
Guest

Need to lose the extra girth to fit in one of those.

tightarse
Guest

So was an actual puma in attendance or not?

purr
Guest

Please don’t make it body tight

The man who would be bling
Guest
The man who would be bling

I doubt Giroud shares your thoughts….

Heroldgoon
Guest

Yeah baby i would love to see Girouds manhood pop out of them shorts.

Indonesian Gooner
Guest

Awkward

AN Other
Guest

Also, I reckon the first check would go towards schalke for draxler.

TightArse
Guest

tick

Toby C
Guest

tock

Timmy
Guest

Does this have any effect on our transfer budget??

Shay
Guest

Better than those tossers at Nike

Hulk
Guest

I cannot believe that nobody has psted a link about diet pills yet…

We are going to be known as Moobs FC but as long as we are winning not a problem.

Arsene nose
Guest

LANS

Machhuana Renthlei
Guest

I’ll miss Nike.

In Soviet Russia, WENGA sacks YOU
Guest
In Soviet Russia, WENGA sacks YOU

Arsenal already have a number of Puma sponsored players, including Mikel Arteta, Santi Cazorla and Olivier Giroud.

And Cesc Fabregas! OMG Fabregas return CONFIRMED!

BooYah
Guest

Nike kits were shit for the last decade.
Puma logo is the coolest

Roitenak
Guest

Good but I don’t want padded jackets and blue/green kits.

not a proffesional footballer
Guest
not a proffesional footballer

30 mil from Puma per season
60 mil from murdoch this summer
hopefully it gets better and better from here on

Big Dave
Guest

Have Puma seen our fans in the stadium?

Skin tight shirts would not be a good idea.

2013-2014 = 2003-2004
Guest
2013-2014 = 2003-2004

Our fans aren’t nearly as fat or as bald as Sp*rs fans.

The man who would be bling
Guest
The man who would be bling

Your not sitting where I am, mate…; )

R55MMX
Guest

I understand Puma will be selling an authentic jersey and a looser-fitting replica version for the ‘less athletic’ amongst us. The attached link is apparently a leaked version of the catalogue.

Norn Iron Gooner
Guest

What link??

R55MMX
Guest
shuggietodd
Guest

I love the Arsene style coat second page up from the bottom.

Actually, I like the look of the new kit. Maybe not such a good look with the Christmas fat-suit on, but otherwise would look pretty good.

Toby C
Guest

Yuck! I suppose the headphones were just about bearable 🙁

Az Ahmed
Guest

Bit disappointed to be honest. Was expecting someone a lot cooler looking.

Burn Baby Burn
Guest

WTF is on Henry’s shirt? Looks like someone threw up on him.

ThaatArsenalGuy
Guest

any pics?

Sarson Vinegar's frightening sarnie
Guest
Sarson Vinegar's frightening sarnie

Good riddance Nike. So many shit kits over the years and a blatant preference for positioning ManUre kits in their flag-ship and lesser stores.

The man who would be bling
Guest
The man who would be bling

I quite liked the kits of the last few years. It’s not Nike’s fault that I less than like the memories that went with them.

mjc
Guest

Guess who else is a Puma ambassador?
http://www.puma.com/football/news/puma-signs-spanish-sensation-cesc-fbregas

Sign him up!

Swede Goon
Guest

When somebody asks you for a divorce, you don’t often remarry them (Flamini I call an annulment.)

rawgooner
Guest

Not often, but never say never!

bazza_wicks
Guest

lets hope the money is made available for the team along with the extra TV money then we can explore future signings of calibre for upfront and the rear guard “COME ON ARSENAL”

ON SIGNINGS we will announce AW new contract on the last day of the transfer window “who says we dont sign quality in January “There’s only one AW”

NewGooner
Guest

It’s about 30m more than the Nike deal. The extra 30m will help to buy Draxler!

DöubleDöubleDöuble
Guest
DöubleDöubleDöuble

It’s about £22m per year more than the Nike deal.

Not quite a Draxler on its own, but it will buy us one-and-a-half Cazorla’s.

Half a Cazorla would be really tiny.

Canadian Arsenal Fan
Guest

unless its one leg and one arm cazorla. I wouldn’t mind that either

Linford Christie
Guest

I was in that photo…

Muse
Guest

Fantastic news. I’ve always liked Puma kits, and how they constantly try to re-invent themselves. Can’t wait to buy the new kit.

Now I’m off for a run.

percyofgod
Guest

I hope this deal makes us one of the 3 richiest teams in the world?

Alex
Guest

Hopefully they will finally provide Wenger with a jacket with a proper working zip!!!

justadreamer
Guest

Mertesacker, Podolski, Özil, Gnabry, Eisfeld, Siemann, and now Puma, all german.

TommyGun
Guest

Money available in the summer smells of warding off German price hikes… Maybe ish a bit

Weo Thalcott
Guest

Quietly hoping Puma design a jacket that has velcro for Mr Wenger, so more time can be spent on transfer targets and less time on confusing zips.

Crispy
Guest

Do the Puma coats have Arsene proof zips?

There’s THE question.

Swede Goon
Guest

Looking at that link, just have to ask, how many people take an XXXL?

Away fan
Guest

Does this mean wenger’s coat is no more!?

Goonerestgooner
Guest

I really hope Sagna signs a new deal….so then we can see his missus modelling one of these new skin-tight shirts ; )

GoonTang
Guest

Puma Pride!comment image

Richeeee
Guest

Looking at how tight the home kit is I’m guessing there goes our chance of signing Rooney heh.

Canadian Arsenal Fan
Guest

at least Arshavin and Santos are definitely not coming back

Chaplin35
Guest

I hope Sports Direct bankrupts now with current Nike Arsenal stock they have 🙂

Charlie2000
Guest

Hp it will still be th best in epl..

Louie
Guest

Forget Draxler buy Reus!

He wears Puma.

N7
Guest

This is excellent news all-round. I assume we’ll spend a fair wad upfront to bolster the squad. Woooo!

Alberic
Guest

bring da cash in!!!!!!

Goonbag
Guest

Need to bury mr wengers duck down

jason
Guest

How the FUCK do we only get 5 million more than Liverpool?? What a insult!!

lordgunner
Guest

both team are the leading deal of their supplier . us Puma them Warrior.
i m sure we could have negociate a bigger deal if we would have won few trophies in the last few years.

jason
Guest

Liverpool aint even a top four club.. possible at the end of this season but nothing proved yet and compare us to Liverpool….

Liverpool simple cant compete financially with us their a thing of the past.. this is a disgrace especially when Man U have a kit deal way more than ours around the corner.

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