Arsenal’s list of official partners continues to grow with the club announcing a new sponsorship agreement with Chinese smart phone company Huawei.
The deal with the global technology and communications market leader (apparently it’s pronounced WAH-WAY hence our awkward attempted pun) will last two years and sees the Gunners strengthen their foothold both in the Chinese market, where successful pre-season tours have been held in the last three years, and further afield.
Speaking about the deal, which fingers-crossed swells the Emirates coffers to the extent Sir Chips can swim in a pool of cash like Scrooge McDuck, Chief Commercial Officer Tom Fox remarked:
“We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement.
“Huawei is a genuine leader in its field, serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe.”
Arsenal’s tally of partners currently runs as follows. Two lead partner; Nike (soon to be Puma) and Emirates. Five official partners; Citroen, Carlsberg, Gatorade, Indesit and Huawei. Nine regional partners; airtel, bodog, BT Sport, Imperial Bank, India on Track, mbna, Paddy Power, Sterling Bank and Telkomsel. That’s 16 in total.
There’s also the unofficial partnership with Haringey Council who allow us to cast a massive shadow over Sp*rs.