According to The Drum, Arsenal have entered an agreement with Universal Pictures that will see the club promote the film company’s latest movies.
The partnership, which appears to be similar to one that Manchester United have with 20th Century Fox, means we could well be seeing Arsenal players appear in bespoke trailers. Not the motor vehicle kind.
“This partnership with Illumination and Universal Pictures is the first of its kind for the club and one we are extremely excited about,” said Vinai Venkatesham, Arsenal’s chief commercial officer.
“It’s a fantastic opportunity for both the club and the studio to be introduced to new audiences and we are already working closely with them to engage with our supporters in the UK and Ireland around their upcoming film releases.”
You may have seen pre-roll adverts for the Despicable Me franchise on Arsenal Player recently and characters from the film parading around the Emirates pitch with Gunnersaurus at half-time of a few games last season. No doubt, we can expect more of the same.
It also sounds as though the Arsenal social channels and the pitchside advertising hoardings will push Universal content.
Naturally, our minds turn to Arsenal movie puns…
One Flew Over The Coquelin’s Nest
Raiders Of The Lost Arteta
Back to Debuchy
Laurent of Arabia
V for Vernazza
Cool Hand Lukas
Wizard of Ozil
Right, your turn.