Premier League rights sold for £4.46bn, but there may yet be new players

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Sky and BT have once again secured the TV rights for the vast majority of the Premier League games for the period 2019-2022.

The former were successful bidders for four packages of 32 games each, while the latter has, as yet, just one package to its name.

There are two further packages still to be sold, with speculation increasing that a new outlet, perhaps Amazon or Facebook, could get in on the act.

The details of what’s been agreed so far were released in a statement on the Premier League website, with BT winning package A, while Sky have packages B, C, D, and E.

PACKAGE DETAILS

Package A – BT

Total matches: 32 (20 second picks, 12 fifth picks)
Matches per club: Maximum six; minimum one.
Kick-off times: 32 matches at Saturday 12.30

Package B – SKY

Total matches: 32 (15 first picks, five third picks, 12 fifth picks)
Matches per club: Max six; min one
Kick-off times: 32 matches at Saturday 17.30

Package C – SKY

Total matches: 32 (14 second picks; 18 fourth picks)
Matches per club: Max five; min one
Kick-off times: 24 matches at Sunday 14.00 and 8 matches at Saturday 19.45

Package D – SKY

Total matches: 32 (19 first picks; seven third picks; six fourth picks)
Matches per club: Max five; min one
Kick-off times: 32 matches at Sunday 16.30

Package E – SKY

Total matches: 32 (22 third picks; 10 fourth picks)
Matches per club: Max five; min none
Kick-off times: 24 matches at Monday 20.00 or Friday 19.30 – 20.00 and 8 matches at Sunday 14.00

The other packages include 20 matches from one Bank Holiday and one midweek fixture programme, and 20 matches from two midweek fixture programmes. If these games to go a new bidder to be broadcast via a different platform, it will undoubtedly mean further subscription charges for fans.

Changes to the scheduling of games will see eight games played on a Saturday evening at 7.45pm, as well as the continuation of Friday night games.

This deal does not include overseas rights which are sold separately. The last domestic deal for the same number of games was worth £5.19bn (almost £1.7bn annually), while the new £4.46bn deal over three years works out at £1.48bn per season so we’re beginning to see a decline in TV revenue, which is interesting.

Is it the first sign that football’s bubble is beginning to burst?

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