According to the Mirror, Arsenal are set to sign a massive kit deal with Puma.
It had long been suggested that when Arsenal’s association with Nike came to an end, Adidas would be the ones to step into the breach and make a return as the kit manufacturer, but the news has emerged that German brand have won the deal.
The Mirror report suggests the deal is in the region of £30m per season which, on top of the new sponsorship deal signed with Emirates, significantly boosts the club’s spending power.
Nike’s deal runs until 2014 and was one of the necessities when it came to building the new stadium.
It is also believed that Puma have made an advance payment, in the shape of a signing on fee, which could be part of the club’s ‘war chest’ this summer.
It certainly moves the club’s income into a new dimension, and with the need to bridge a 20+ point gap to the champions, fans will be hoping that the money is invested in the squad to make the team properly competitive again.
Transfer conspiracy theorists may note that former captain, Cesc Fabregas, is one of Puma’s most high profile clients and has been linked with a return to the club this summer.