Wenger: TV cash can help English clubs conquer Europe

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Arsene Wenger believes the Premier League’s new £5.136 billion deal for UK live broadcasting rights will help English clubs attract the world’s best talent and could lead to an era of domination in Europe.

It was announced on Tuesday that the seven live packages, five of 28 matches and two of 14 matches, totalling 168 matches per season, were awarded for the three seasons from 2016/17 to Sky and BT at a 70% increase on the previous £3 billion deal.

Reflecting on the impending influx of cash, Wenger told his pre-Boro press conference that the added financial muscle could prove a turning point for Premier League clubs contesting the Champions League.

“It makes the clubs in a bigger, stronger financial position all over Europe,” he said. “It will contribute to get the best players all over the world to come to England. The movement of the players is always linked with the economical and financial power in the countries.

“When I was a coach in Monaco we bought the English players because we were the first to have the television money. Today the biggest financial power is in England and the best players come to England.

“I believe [English clubs could dominate in Europe] and today the difference is so big that the English clubs have a power to attract who they want. Will that last? That’s another question.

“The television [companies] have to decide if it is worth it. The only thing I can say is that it’s an impressive number and as well that it shows the popularity of the English game.

“Maybe we don’t realise it enough but if football is so popular all over the world, the television [companies] in England have contributed to it a lot. The way the games are filmed, the way they promote it has contributed a lot to our success.

“On top of that, they have to pay heavy money now but they must have calculated. It looks to me a very impressive number. It looks to be more of a calculation of ‘we cannot lose this’ than ‘we want absolutely to grow and get bigger’. They are at the stage where the television [companies] first in their calculations don’t want to lose the Premier League.”

Given all 20 Premier League clubs were recently listed by Deloitte in the top 40 richest in Europe, you don’t have to stretch your imagination too far to see even ‘smaller’ clubs in England luring the best talent from traditionally bigger rivals on the continent.

The £5 billion deal isn’t the end of the incoming cash. The sale of international live broadcasting rights, which in 2013 brought in over £2 billion for the three seasons up to summer 2016, are also due for renewal and could well tip the current bounty over the £8 billion mark.

As nice as it would be to think that hige figure might spark a drop in ticket prices, it’s realistic to suggest the only people getting richer will be those within the game.

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CB
CB

Will change the balance between the leagues in Europe with most being feeder leagues to the Premiership.

But get used to even more highly paid footballers living in a different world to us fans.

D
D

Well all signs point to this being the case. Maybe your Barcas, Reals and Bayerns would still be able to compete (or an oil funded club like PSG), but expect every team in the EPL to hoover up all the young European talent (kinky) and then loan them back out. So essentially you’ll have B teams and C teams across Europe. And yes players will soon be earning £1 million a week.

Henry! Chance!! Goal!!!
Henry! Chance!! Goal!!!

No, they won’t. It’s a very long way from £300k a week to £1M a week. That is 3 times what the highest player in England earns now. At that rate player salaries will grow Twice as fast as the tv revenue. The clubs are not stupid

Yorkshire gunner
Yorkshire gunner

So we’re signing ronaldo and messi then?

Gunnah
Gunnah

Right after we sign Neuer, Pogba and Hummels.

Mark Hughes
Mark Hughes

Which one is Baby Spice?

Jagger
Jagger

No no. We can afford much more expensive players than Messi and Ronaldo. Burnley are signing “Mes” and “Ron”.

PartyParlour
PartyParlour

Do the journalists at the press conference ever ask about the potential this has on reducing ticket prices? I know Wenger knows deep down it’s blatantly the right thing to do… Thus I’d like to see his response to that question…

Edu's Braces
Edu's Braces

I’d like to hear Tim Stillman’s thoughts on this new deal.

WengersNoseHair
WengersNoseHair

I’d like to hear about a living wage.

PartyParlour
PartyParlour

definitely. way, way overdue.

GoonerN16

Vote Labour!

ramsey's spirit
ramsey's spirit

immediately after i sign up to play the arsenal lotto the first lotto ive ever played and im 26 now, i see a post with moneybags Arsene, typical.

Pedant
Pedant

Lotto = a tax on stupidity.

You are giving them your money with a minute chance of getting any back, I would advise not to.

ramsey's spirit
ramsey's spirit

Im aware of the odds, and the money i had was spare after bills, everybody has the same chance of winning and somebody has to, so yes the odds are tremendously low, but on the other hand in my bank the chances are it’d of gone on takeaways anyway, you never know.

Pedant
Pedant

No problem at all, your choice.

Giving it to charity, a random person in the street or buying a homeless person some food would make you happier. Arsenal’s players (where this will ultimately go) have enough, especially now.

SJ1986
SJ1986

Unsure how this painful tangent has come about. This is far too deep a topic.

Pedant
Pedant

Apologies, I know a reasonable amount about mathematics (eg probability), money and happiness. The first needs to be looked at carefully when the second is involved. And the second of those doesn’t bring the third, as much as anyone would expect.

Let’s get back to the game Sunday – COYR.

Martin Murray
Martin Murray

pedant the life coach, buy a lotto ticket if you want, its your money.

Pedant
Pedant

As I said:

No problem at all, your choice.

superanderslimpar
superanderslimpar

clue is in the name I spose…

Pearson
Pearson

Lotto: A tax on people too stupid to understand arithmetic?
I’d rather have a “minute” chance of winning than ZERO chance

Pedant
Pedant

Or a big chance by properly investing your money?

A good illustration of the limited thinking mentioned above. It isn’t a choice between takeaways, lotto or nothing! You can make lots of money with far smaller risks. I’ll stay with my description of the lotto.

Johnny L
Johnny L

I actually play the National Lottery as I don’t gamble, and i look at it differently- I’m happy in the knowledge that I’ll probably never win, but it’s a bit of fun and if my money goes to helping someone win every week then great!

Le Jim
Le Jim

Don’t really understand. Even before this deal, the others have been earning peanuts in comparison (well, my not-very-attentive view from Australia, anyway) but it’s not as though the English game has completely dominated world football?

Potentially it’s that the style of play in England (i.e. traditionally more gung-ho, less tactical) is less suited to continental football, and hence has stopped the English clubs from really cementing their place as the dominating power? Dunno \_(o.O)_/

Dick Swiveller
Dick Swiveller

And considering that there’s still an attitude of two-footing someone if they try to be too smart or technical, it isn’t likely to end too soon.

GoonerN16

Unless the referees in the EL improve (and fast), the Premiership will become a joke internationally.

Andy Mack
Andy Mack

One of the main reasons we don’t dominate Europe is the domestic schedule. We have more very competitive games than any other league. So we tend to play the ‘1st’ 11 much more than elsewhere and that results in much more injuries and fatigue. We rarely have our best players available when it comes to the Q/finals.
Add into this the poor standard of our refs….

Pedant
Pedant

It just becomes more likely that it will be an English club that will win the CL.

Spanish and Germans are the only others capable, and we will see them being less likely with more money in the English game. European super league becomes ever closer…

GoonerN16

Only if we have the best managers, coaches and players. Sounds obvious, but money doesn’t always buy these things. Bags of money, swag, doesn’t always ensure success or a win. There are other elements to consider.

Cornelius P. Snuffington III
Cornelius P. Snuffington III

Yes, money does always win, or nearly anyway. It’s just, when the options are several clubs who spend big, obviously only one of them can win. But money still wins in that case. When was the last time a team that didn’t have “bags of money” won the Champions League? Even Bayern, who are pretty fiscally responsible compared to the Chelseas of the world, spend tons of money.

Rich
Rich

We’ve already got a spare £100,000,000 available for tranfers and around $80,000,000 of operating profit for the next 4 years already secured, we can just add this extra money to the rest of the money we don’t like spending.

Bob's Mexican Cousin
Bob's Mexican Cousin

Come on man cheer up, we’ve bought özil and Alexis in the past two summers. I think there has been a shift in our spending, last summer defenders were nowhere to be found. Barcelona bought an injured Vermaelen who hasn’t played in almost a year now. [LMAO]

Tom thumb
Tom thumb

Off topic,anyone know what channel the match is on sunday?

Pedant
Pedant

BT Sport.

Rob67
Rob67

Your last comment is the telling one.

This looks like being yet another bonanza for gobby players and shady ‘Agents’.

Any increase in ticket prices for the duration of this deal would be a scandal and an outrage. In fact if the Club care about the fan base – If !! ??? – they should sit down and look at how they can offer a variety of pricing for low key Prem’ games – like the one we’ve just had against Leicester – and FA Cup matches.

There should also be a real effort by the Prem’ to ensure that some of this money stays in the game to the extent of filtering down to lower League Clubs many of whom are a day away from winding up. How this can be done, I’m not sure. And I frankly doubt if it will be.

But if the whole thing winds up as another payout for Ferrari salesmen then it will be a disgrace.

Javis
Javis

Of course this benefits English teams but I wouldn’t be hailing a new era of European dominance just yet, Bayern, Real and Barca are still posting incredible commercial numbers and they are a massive draw for players the world over..

It’s always a bit cyclical, English, Spanish, German and Italian teams tend to have good periods of reaching finals and winning the big one.

It certainly raises the level of competition in the league both for places and players transferring into the league, 10M a game or something close to that for Sky..boggles the mind a bit…would love to know what profit they make!

Man Manny
Man Manny

TV money can help Arsenal conquer Europe. Chelsea and City will find their way around FFP.

rossi88
rossi88

Man manny, i was just about to say this really is an insult to FFP. I mean the European Clubs wont be able to compete financially with the top English teams

Pedant
Pedant

All FFP means is that the rich consolidate their position as they have more revenue, so can pay higher wages and get the best players. If FFP remains the top sides in 10 years’ time will be the same as they are now. And 20 years, etc.

John C
John C

The top teams now are the same as they were 50 years ago.

CB
CB

Good point, though there was more variability in the teams. Tottenham finished above Arsenal, which is a very rare event recently.

However, to illustrate, in 1964-5 Leeds came second. They were promoted in 1963-4. This will never happen again (and Leeds are not a top team now and never will be, this will be the current top 6 or 7, no other team).

John C
John C

Arsenal have historically finished above Spurs, 13 titles to 1, is evidence of this, with there title win coming over 50 years ago!

The Leeds example is a valid one but is a one off case of severe financial impropriety. They could still one day get back up there, they have the support, but the journey to the top is a lot slower than the journey down.

What you also have to bear in mind is the financial power clubs will have over their European and worldwide counterparts. Even lower placed premier league teams will now be able to dangle amounts too large for most foreign teams to turn down but still be very affordable.

Pedant
Pedant

The TV deal is for Premiership teams. Leeds aren’t ever coming back unless they get an Abramovich.

Parisian Weetabix
Parisian Weetabix

Only read the headline but T V Cash sounds a quality player. Is he related to H McCringleberry?

Fatgooner
Fatgooner

This new TV deal will just make things worse.

Why?

1. There will be a huge increase in the income gap between the biggest and lowest earners in the PL, making sure that the smaller clubs have absolutely no chance of challenging for the title or a top-four place.

2. The players and their agents will just get much richer – for doing the same job. Motivating a fringe player on 100k a week is gonna be tough, even for Wenger.

3. More parasites like the Glazers and Kroenkes will descend on our clubs, looking for profits while not being concerned about winning titles.

4. PL clubs will be MORE LIKELY to go bust: huge overspends will be more tempting; a subsequent relegation, with consequent loss of income, could destroy a Wigan or QPR.

By the way, forget about ticket prices going down: as far as Arsenal is concerned we are just customers. They will charge the “market rate”. And there are plenty of middle-class casual “spectators” and Scandinavian tourists who will pay the “market rate” for their “product”.

I miss the old days when football clubs were actually clubs – don’t you?

Pedant
Pedant

Agree apart from 4. FFP will stop this, unless the owners are exceptionally reckless.

Remember the only difference with professional football is the crowd/fans. If we weren’t there it would be 22 men chasing after a ball on some grass.

WengersNoseHair
WengersNoseHair

Actually, the Premier League is pretty good with the gap between the top and bottom teams, both in terms of tv revenue and squad quality, the difference isn’t that big. Just compare it to Spain with Real and Barca, France with P$G, Germany with Bayern, etc.

No. 4 just doesn’t make any sense.

WengersNoseHair
WengersNoseHair

Here are the exact figures:
comment image

For 2013/14 the top earning in the PL earned about 1.5 times the bottom earner. The next best is Germany, where Bayern earned twice what Braunschweig did. At the other end is Spain, where Real Madrid and Barca take 37% of the total revenue, and nearly 8 times the bottom clubs.

If you think Leicester has no chance of winning the league, what chance do you think Granada have?

John C
John C

This is essentially bollocks:

1) Very few teams outside the top few have ever won the league, if they have it’s always been an anomaly.

2) Correct but that’s been the case when every new TV deal has been signed

3) Again this isn’t anything new and has been the case since football has been played professionally, in fact it was worse when there used to be a maximum wage, as the rich owners took home a larger portion of the clubs income.

4) There’s nothing to support this claim

John C
John C

In fact for point 3, I would guess it’s never been LESS profitable to own a premier league football club

Fatgooner
Fatgooner

Er, no, John, it’s not bollocks. Here’s why:

1. Derby, Notts Forest, Leeds, Aston Villa and Blackburn have all won the top division since 1970. And teams like Watford, West Ham and Southampton used to reguarlly finish in the top four until the advent of the PL in 1992.

2. We agree, but that doesn’t make it right.

3. The owners used to be local businessmen who were fans first and moneymen second; the current crop of PL owners probably couldn’t tell David Beckham from Victoria Beckham. At Arsenal we know all about an owner who puts profits before success, hence one FA Cup in 11 years.

4. Leeds United Football Club. The temptation to spend that you don’t have in the bank because “we’ll never go down” is obvious. Leeds “lived the dream” and then were fucked when they were relegated and so couldn’t pay the exorbitant contracts which they signed with star players. Have a word with Tony fernandes at QPR: he bitterly regrets splashing out stupid money, two years ago, only to go down. With more “guaranteed” money from Sky, the risk of some stupid owner massively overspending is greater – and a massive debt could bankrupt a small club.

I’m sorry if I’m right.

John C
John C

It is

1) You used 5 clubs over a 45 year period in which the majority of titles were won by Arsenal, Liverpool and Man Utd. Southampton are currently 5th and Blackburn won the premier league doing the same thing that Chelsea and City are doing now, just when it was cheaper. There’s no difference in my mind to what they did, so nothing has changed in that respect.

2) We agree

3) The owners might have been local but the only thing that’s changed is the size of the numbers. Our local businessman owners David Dein and Co. sold up as soon as they were priced out and no amount of love for the club was going to stop them pulling out there money when the price was right. Owning a Premier League club is now only something a billionaire can do as most premier league teams are cash cows and make no profit. Kronke and Usmanov bought into Arsenal because they felt it was under valued and in this respect the only way they are going to see a decent return is on selling the club not by a dividend, of which neither receive. Whilst in the past in was relatively easy for owners to pull cash out of the club via undeclared gate receipts and dodgy transfers, something that’s almost impossible to do now.

4) Last time i checked both Leeds and QPR are active football clubs, both might have made mistakes but both are still in business

No need to apologise for being wrong

assistantref
assistantref

Number 1 is completely backwards. The revenues are shared equally enough that this is going to do a tremendous amount to narrow the gap, not widen it. Yes, the top teams get 1.5x what the bottom teams do. But the top teams also make 10x as much from other revenue sources. So the big dollop of TV cash actually increases parity. I.e. you go from one team with 10 million in revenue and another with 100 million to one with 60 million and one with 150 million.

Woolwich Peripatetic
Woolwich Peripatetic

I think the suggested breakdown was that the team that finished 17th in the PL would earn more from the TV deal than Barca or Madrid do from their individually negotiated TV deals. Though the Spanish league is really odd, if you look at the gates, unless one of the big two are in town or it’s a fierce local derby, attendances are mostly pretty low. So it’s hard to argue that there should be a fairer distribution of the TV deal (which would hurt the big two) when the reality is that almost all the people who want to watch two minor Spanish teams are at the games already and the ground is half empty.

glovedhand
glovedhand

Expect big rises in the cost of sky sports and the end of bt sport being “free” with their broadband. As always the fans will foot the bill.

WengersNoseHair
WengersNoseHair

Regarding ticket prices, more money is coming to all the Premier League clubs, so we’ll still be competing against mega-rich clubs like Chel$ki and Man $ity that are able to out-spend us. Don’t hold your breath.

Springbank 1962
Springbank 1962

If only AFC wasn’t run by a bunch of ultra-conservative, unimaginative ex-public schoolboy pensioners.

But, I suppose, better this than the Glazers.

Glasgow_Gunner
Glasgow_Gunner

Does Wenger realise that someone has slipped him dollars?.

santori
santori

League has changed.

Wenger faced a squeeze from both above and below during the period of austerity where we were building the stadium.

Where we were once ridiculed for being a foreign team, even the lowest PL clubs these days can afford foreign players and many of them now have foreign managers. This puts a squeeze on bottom end of overseas market.

At the same time, the entry of a couple of mega rich clubs with outside funding meant the top end of the talent spectrum underwent a squeeze too.

Wenger reverse the trend when City and Chelsea sullied their name buying up every next hyped local talent to make up home grown ruling. These players were benched for most part and suddenly we are amongst the shining lights of development in the local game as far as top tier teams in the PL are concerned.

I don’t think the distribution of wealth will make it easier for us.

In fact it will be more challenging with plenty more aspirants now having a bit more ability to punch above their weight.

Meanwhile, Wenger has fortunately completed his rebuild of the team (which started when he realized the Denilson generation was not good enough to cut the mustard). He had started this laborious process with the addition of Arteta, then Kosicleny and Per. This process was made difficult with key departures.

We are now in a period where there is no shortfall (at least in numbers) across the squad, plenty of up coming talent and Wenger is adding one quality player per season.

This summer likely, we will be looking at strengthening central midfield.

Particularly as Jack, Ramsey and Rosicky are injury prone, Arteta isn’t getting younger, Bielik is 2-3 seasons away, we will be looking for someone who can cover Coquelin (and Flamini) but also add something of the Diaby going forward.

A couple of candidates will come to mind. Khedira, Gustavo at high flying Wolfsburg or Gonolons the Lyon captain.

If we want any of these players enough, we should still have muscle to see off most PL teams.

Where the PL teams will be a threat as the article mentions is in Europe where Italy is still under ‘financial recovery’, Bayern are strictly the only team in Germany pillaging off of its competitors. Spain is an exciting league again but as with Italy it remains to be seen if any team past the RM and Barca outfits can muster enough financial clout to compete.

This is all dependent on International markets.

A cursory look at the billboards at any PL game serves to illustrate who the true paymasters are. There are Chinese, Thai, all sorts of languages other than English these days.

PL has been strong exploiting these markets with television/cable particularly as many of these countries use English as a sort of de facto business medium.

La Liga has a captive market in South America but is dependent on those economies doing well. They have some penetration in Asia as well.

Italy has been weak which reflects the lackluster clout of the Milans these days. The Bundesliga suffers from a one team syndrome outside of Germany.

So if the pretenders in the league start cashing in (Liverpool, Spurs, Everton that sort), they have a good chance of building better squads.

Currently, they have not been as competitive in Europe as many would imagine, some of the continental teams having bought well on the lower end (away from hyped players) and have brought in tactically astute management. If the PL teams buy and cannot balance the books, they could be in for a heap of trouble too ala Leeds. Purchases have got to translate to performances on the pitch. That’s not entirely a given.

Henry! Chance!! Goal!!!
Henry! Chance!! Goal!!!

Yeah!!! We’re going to make it rain in the transfer market!!!